Certified Life Coach & Master NLP Practitioner
From Stuck, Burned-Out, and Self-Doubting to Clear, Confident, and In Control
I help successful men in London, Surrey & Sussex break free from the life they’ve built but don’t want—and create one that actually fulfils them.
You've achieved what you thought would make you happy. The job, the income, maybe the relationship. But something's missing. You feel trapped by your own success, paralyzed by self-doubt, and exhausted from pretending everything's fine.
I specialise in getting men unstuck—fast. Using proven NLP techniques and a no-BS coaching approach, my clients gain clarity on what they actually want, build the confidence to go after it, and take action on decisions they've been avoiding for years.
⚠️ Limited Availability: Only 2 coaching spots remaining for January 2026 starts
Book a free call with me below to see if we're a fit!
Oisin L.
Verified Review
One of the best investments I’ve made!
I’ve been in the personal development industry for the last 5 years now and so I have invested quite a lot into personal growth. But investing in coaching with Shawn has definitely been one of the best investments I’ve made. He genuinely cares about getting you the results you are after and will hold you accountable to your goals and will ensure you stay on track...
Is This You?
You're successful on paper, but:
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You feel empty despite achieving your goals — The promotion, the salary, the lifestyle... none of it feels like you thought it would
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You're burned out and trapped — Working 60-hour weeks with no time for yourself, and you can't see a way out
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You know something needs to change, but you're paralyzed — Should you leave your job? Your relationship? Start over? The uncertainty keeps you frozen
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Self-doubt is crippling your decisions — You second-guess everything, overthink opportunities, and watch other men take action while you stay stuck
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You've tried fixing it yourself — Books, podcasts, gym routines... but nothing creates lasting change
If this sounds like you, you're in the right place. This isn't about your work ethic or your intelligence—it's about the limiting beliefs and mental blocks that keep high-achieving men trapped in lives they've outgrown.
Real Men. Real Transformations.
These men were stuck, self-doubting, and unfulfilled. Here’s what changed:
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Left a toxic 10-year relationship → Now in a fulfilling partnership with someone who truly gets him
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Stuck in underpaid corporate role for 8 years → *Negotiated £32k salary increase in 6 weeks*
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Paralyzed by self-doubt, couldn’t make decisions → *Launched the business he’d been avoiding for 4 years*
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Burned out, working 70-hour weeks → *Now works 35 hours, earns more, actually enjoys life*
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Trapped in “golden handcuffs” job he hated → Left to pursue passion career, happier than he’s been in a decade
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Constant anxiety and overthinking → *Makes bold decisions quickly, trusts himself completely*
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Felt empty despite outward success → Rediscovered purpose, wakes up energized and fulfilled
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Afraid to have difficult conversations → *Set boundaries with family, partner, and boss—relationships improved dramatically*
This is what’s possible when you stop making excuses and commit to transformation.
What My Clients Achieve
Unshakeable Confidence
You’ll stop second-guessing yourself and start making bold decisions with certainty. No more analysis paralysis or waiting for the “perfect moment.”
Crystal-Clear Direction
You’ll know exactly what you want from your career, relationships, and life—and have a concrete roadmap to get there.
The Courage to Act
You’ll take the actions you’ve been avoiding—the difficult conversations, the career moves, the lifestyle changes that terrify you but you know you need.
Genuine Freedom
You’ll break free from the expectations, obligations, and limiting beliefs that have been running your life. You’ll finally feel like yourself again.
You’ll break free from the expectations, obligations, and limiting beliefs that have been running your life. You’ll finally feel like yourself again.
Within 90 days, my clients typically:
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Make major life decisions they’ve been avoiding for months or years
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Experience a 30-50% increase in confidence and self-assurance
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Leave toxic jobs or relationships they knew weren’t right
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Start businesses, pivot careers, or negotiate significant salary increases
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Report feeling “lighter,” more energized, and genuinely excited about life again
My Proven Framework: The Breakthrough Process
Unlike traditional therapy that takes years or generic coaching that’s all mindset and no action, I use a targeted approach that creates rapid, lasting transformation.
1
Identify the Real Block
Most men think they lack motivation or discipline. That’s almost never the actual problem. Using NLP and deep-dive coaching, we uncover the limiting beliefs and unconscious patterns keeping you stuck—often within the first session.
2
Rewire Your Mindset
I use advanced NLP (Neuro-Linguistic Programming) techniques that rapidly shift how you think and feel.
*Here’s how it works:* NLP interrupts the unconscious patterns that create self-doubt, fear, and limiting beliefs—then replaces them with empowering ones. Think of it as updating your mental operating system. Instead of years of talk therapy, we target the root cause and eliminate it in weeks, not decades.
These aren’t affirmations or positive thinking—these are proven psychological tools that eliminate self-doubt, fear, and limiting beliefs at their root.
3
Take Bold Action
Insights without action are worthless. You’ll create a clear plan and take concrete steps immediately—with accountability and support to ensure you follow through when resistance shows up (and it will).
*What Makes This Different:*
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No fluff or woo-woo* — Practical, proven techniques that create measurable change
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Rapid results* — Most clients experience breakthroughs in the first 2-4 weeks
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Holistic approach* — We address mindset, lifestyle, health, and environment—not just one piece
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Relentless accountability* — I’ll push you when you need it and support you when doubt creeps in
Choose Your Breakthrough
I offer three levels of transformation depending on where you are and where you want to be. Investment ranges from £3,000 to £9,000+ depending on your goals and the depth of transformation you’re committed to.
All programmes are customised during your free breakthrough call to ensure they fit your specific situation.
Traditional therapy: £80/session × 52 weeks × 3 years = *£12,480+* for gradual progress
My approach: £3,000-£9,000 for *rapid transformation in 8-20 weeks*
TIER 1: The Foundation
*8 Weeks | Starting at £3,000*
*BEST FOR:* Men with one clear goal—build confidence, make a specific decision, or overcome a particular limiting belief
*WHAT YOU’LL ACHIEVE:*
- Eliminate the core limiting belief keeping you stuck
- Build confidence to take action on ONE major area of your life
- Create clarity and momentum in a specific direction
- Experience a rapid mindset shift that changes how you show up
*WHAT’S INCLUDED:*
- 8 weekly 1:1 coaching sessions (60 minutes)
- Targeted NLP techniques for your specific block
- Personalised action plans between sessions
- Text/voice note support for accountability
- My confidence-building toolkit
*WHO THIS IS FOR:*
Younger men (25-35) or those new to coaching who want to test the waters with a focused goal.
*Payment Options:* Pay in full or 2 monthly payments of £1,600
TIER 2: The Complete Breakthrough
*[MOST POPULAR - BEST VALUE]*
*12 Weeks | £5,500*
*BEST FOR:* Men ready for total transformation—not just fixing one area, but overhauling how they think, decide, and live
*WHAT YOU’LL ACHIEVE:*
- Eliminate ALL the limiting beliefs holding you back across career, relationships, and personal life
- Build unshakeable confidence that transforms every area of your life
- Make the big decisions you’ve been avoiding (career change, relationship evaluation, lifestyle redesign)
- Create a clear 12-month roadmap for the life you actually want
- Gain the tools to maintain momentum long after we finish
*WHAT’S INCLUDED:*
Everything in The Foundation, PLUS:
- 12 weekly 1:1 deep-dive sessions (75 minutes each)
- Comprehensive life audit and values alignment
- Advanced NLP for deep identity-level shifts
- Career, relationship, and lifestyle strategy planning
- UNLIMITED messaging/voice support between sessions
- 2 bonus intensive sessions during critical moments
- Emergency breakthrough calls when needed (within reason)
- My complete mental fitness system
*WHO THIS IS FOR:*
Men 30-50 who are done being stuck and want complete transformation. You’re willing to invest in yourself properly and do the work. This is where 70% of my clients get the results that change everything.
*Payment Options:* Pay in full or 3 monthly payments of £1,950
*GUARANTEE:*
If you don’t experience a tangible mindset shift in the first 2 weeks, we’ll adjust the approach until you do. You’ll know this is working early.
TIER 3: The Total Life Reset
*16-20 Weeks | £9,000+*
*BEST FOR:* Men questioning everything—your career, your relationship, your entire life direction. You need space, depth, and time to completely redesign your life from the ground up.
*WHAT YOU’LL ACHIEVE:*
- Complete clarity on what you truly want (not what you “should” want)
- The courage and roadmap to make massive changes—leaving jobs, relationships, cities, identities
- A rebuilt life that’s authentically yours, aligned with your deepest values
- Lasting transformation across every dimension: career, health, relationships, purpose, finances
- The mental frameworks to navigate future challenges without falling back into old patterns
*WHAT’S INCLUDED:*
Everything in The Complete Breakthrough, PLUS:
- 16-20 weekly 1:1 intensive sessions (90 minutes each)
- Extended timeline for bigger life transitions
- Full life redesign blueprint (career, relationships, location, lifestyle)
- Advanced identity-level NLP work
- Strategic planning for complex transitions
- Priority access—text/call me anytime
- Quarterly check-ins for 6 months after completion
- *INCLUDED:* 3-day intensive coaching retreat in the Italian Dolomites
*WHO THIS IS FOR:*
High-earning men (£75k+) aged 35-55 who are successful but deeply unfulfilled. You’re ready to blow everything up and rebuild. You value results over cost and want the absolute best support through the biggest transformation of your life.
*Payment Options:* Pay in full or 6 monthly payments of £1,600
*Why a mountain retreat?*
The 3-day intensive in the Italian Dolomites isn’t a luxury add-on—it’s a strategic breakthrough environment.
Here’s why it works:
- *Physical challenge builds mental resilience* — Hiking at altitude forces you to push through discomfort, which is exactly what transformation requires
- *No distractions* — No work emails, no obligations, no hiding. You can’t avoid yourself at 8,000 feet
- *Intensive coaching in breakthrough environment* — Extended 1:1 sessions in a setting designed for clarity and transformation
- *Proven effectiveness* — Clients consistently report this as the turning point where everything “clicked”
The retreat is included in Tier 3. If you genuinely can’t make it work (family, work constraints), we can replace it with additional intensive sessions—but I strongly recommend you find a way to make it happen.
VIP TIER
For high-earning men (£100k+) who want extended, white-glove support through multiple major transitions, I offer a VIP Total Transformation programme (6+ months). This is only discussed during breakthrough calls to ensure it’s the right fit and properly customised to your situation.
What’s Included | Foundation | Complete Breakthrough | Total Life Reset |
|---|---|---|---|
Investment | £3,000 | £5,500 | £9,000 |
Post-Programme Support | 6 months quarterly check-ins | ||
Dolomites Retreat | Add-on available | Add-on available | ✓ Included |
Bonus Sessions | 2 intensive sessions | 4 intensive sessions | |
Duration | 8 weeks | 12 weeks | 16-20 weeks |
Session Length | 60 min | 75 min | 90 min |
Between-Session Support | Text only | Unlimited text/voice | Priority 24/7 access |
Life Audit & Strategy | Single focus area | Complete life | Full redesign |
NLP Depth | Targeted | Deep transformation | Identity-level |
## WHAT HAPPENS NEXT
*Step 1:* Book your free 45-minute breakthrough session
*Step 2:* We’ll identify exactly what’s holding you back and which programme fits your goals
*Step 3:* If we’re a fit, we customize your programme and start immediately
*What happens after you book:*
1. You’ll receive a confirmation email immediately with a prep questionnaire
2. Fill it out before our call (15 minutes) so we can dive straight into your situation—no small talk, no wasted time
3. During the call, we’ll uncover what’s really holding you back and determine if we’re the right fit
4. If we decide to work together, we’ll finalize your programme and schedule your first session within 48 hours
I limit my practice to *8 active clients at a time* to ensure you get the attention and support you deserve.
*Current availability: 2 spots remaining for January 2026 starts*
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NOT READY TO COMMIT? START HERE.
## Get My Free 5-Day Confidence Reset
Not ready to book a call yet? I get it. Start with my free email course designed specifically for burned-out, self-doubting men who know they need to change but don’t know where to start.
*What you’ll get:*
- *Day 1:* The real reason you’re stuck (it’s not what you think)
- *Day 2:* The 3-minute NLP technique to eliminate self-doubt instantly
- *Day 3:* How to make difficult decisions with certainty
- *Day 4:* The confidence-building framework my clients use daily
- *Day 5:* Your personalised action plan for the next 30 days
*Over 400 men have used this framework to start their transformation.*
Frequently asked questions
WHY ME
Why Men Choose to Work With Me
I’ve been where you are—successful on paper, empty on the inside. I built the career, hit the goals, checked all the boxes. And I still felt stuck and unfulfilled.
It wasn’t until I stopped pretending and did the real work that everything changed. Not just my mindset, but my entire life. That’s why I became a coach—because I refuse to watch capable men waste years being stuck when I know the path out.
*I’m a Certified Master NLP Practitioner and Life Coach who specialises in getting successful men unstuck—fast.* My approach combines proven psychological techniques with no-BS accountability. I don’t do fluffy motivation or surface-level pep talks. I help you identify what’s actually holding you back, rewire it at the root, and build a life that’s authentically yours.
### What Makes My Approach Different:
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*Advanced NLP Techniques*
As a Master NLP Practitioner, I don’t just talk about mindset—I use proven techniques that rapidly eliminate self-doubt, fear, and limiting beliefs at the unconscious level. This creates change in weeks, not years. -
*Specialization in Men*
I only work with men because the challenges you face—performance pressure, emotional suppression, identity crisis after success—require specific strategies. I get it because I’ve lived it. -
*Relentless Accountability*
Weekly calls are great. Daily WhatsApp check-ins are better. I don’t let you ghost on your goals or make excuses. You’ll either make progress or get honest feedback on why you’re not. -
*I Practise What I Preach*
I’ve completed ultra-marathons in the Italian Dolomites (UTMB Lavaredo Ultra Trail), rebuilt my own life from rock bottom, and I use the exact same tools I teach you. I know what it takes to push through when your mind screams at you to quit—that’s exactly what transformation requires. -
*Based in Surrey - Available Throughout London, Surrey & Sussex*
Prefer in-person coaching? I offer face-to-face sessions throughout Surrey, Sussex, and Greater London. Or we can work online if that suits your schedule better.
- Certified Master NLP Practitioner (advanced psychological techniques for rapid mindset shifts)
- Certified Life Coach
- UTMB Ultra-Trail Runner (I know what it takes to push through when your mind screams at you to quit)
What Happens When Men Stop Being Stuck
These men were exactly where you are now—successful but stuck, confident on the outside but self-doubting on the inside. Here’s what changed:
J.W
Verified Review
Working with Shawn has been really eye opening
Working with Shawn has been really eye opening. It's allowed me to see that long term change can happen and any goal can be achieved but it takes a relentless approach to navigating your focus. Working with Shawn allows that process to become visible and that enables you to personally define what your route can be. I think the key thing I learned is that this can provide instant results by putting positive actions into motion straight away but also you need to keep doing those things to change course permanently, reflecting on what's important for you as each you take each step.
And in that way you gradually define what your journey needs to be.
Want To Work With Me?
Bespoke Hiking or Running Coaching Retreat
A 3 day intensive coaching retreat, side-by-side with Shawn, in the breathtaking Italian Dolomites.
FREE BREAKTHROUGH CALL
Book Your Free Breakthrough Session
This isn’t a sales pitch. It’s a genuine coaching session.
In 45 minutes, we’ll:
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Identify exactly what’s keeping you stuck
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Uncover the limiting beliefs holding you back
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Create a clear roadmap for what needs to change
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Determine if we’re the right fit to work together
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You’ll walk away with clarity and actionable next steps—even if we don’t end up working together.
No pressure, no obligation. Just honest conversation about where you are and where you want to be.
*Current availability: 2 spots remaining for January 2026 starts*
